IMPORTANT INFORMATION

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Thursday, February 21, 2013

Our Fascinating Moon. Who Knew?

Our Moon. Something that has captured our imaginations and fascinated the minds of mankind for millennia. The moon and its regular cycle of phases have made it a vital cultural influence on language, calendars, art and mythology since ancient times. The moon has inspired stories of werewolves have frightened us and poems of love. Books, movies, and songs have centered around the moon. I Googled the list and it is far too long for me to elaborate here.

Our moon, which does not have a name like other moons, is Earth's only known natural satellite. It is the fifth largest satellite in our solar system. It has a diameter one fourth that of Earth’s, making it the largest satellite relative to its host size. Our moon is in a syncrhonized rotation with Earth. That is why we only see one side of it. Hence, the term The Dark Side of the Moon. Its gravitational pull produces the ocean tides and the minute lengthening of the day.


The Soviets actually reached the moon before us with an unmanned spacecraft in 1959. Since then, NASA’s Apollo program has sent an orbiting mission in 1968, followed by six actual manned landings from 1969-1972. Twelve men have walked on its surface. We brought back lots of rock that helped scientists determine its age: 4.5 billion years old.


The prevailing hypothesis is that the Earth–Moon system formed as a result of a giant impact: a Mars-sized body hit the nearly formed proto-Earth, blasting material into orbit around the proto-Earth, which accreted to form the Moon. It is believed most of the Moon came from the impactor, not from the proto-Earth. Like the earth, the moon has a crust, mantle, and core.


Water cannot exist on the moon as exposure to solar radiation causes water to decompose, a process known as photodissociation. However, comets and hydrogen from solar winds combined with oxygen in lunar rocks could have deposited water ice in permanently shadowed craters. This is of vital importance if we want to set up a permanent base on the moon, a possible stepping stone for reaching Mars.

Although we have recently found proof of frozen ice on the polar regions, the moon does not have wind or erosion. That is why we see crater impacts large and small that pocket its surface over its life. Volcanoes in the past have spewed out basaltic lava. With a decent set of binoculars or a small telescope, you can see fascinating features on its surface on a clear night.

There is no legal ownership of the moon, although the U.S. has planted flags there. There is an Outer Space Treaty (1967) that defines the Moon and all outer space as the "province of all mankind. The moon cannot be used for military purposes and bans weapons of mass destruction.

You can view the moon using Google Earth.

Grail Moon Mission September11, 2011 (Very Cool Stuff Here)On NASA's third attempt, the dual-spacecraft mission finally lifts off from Cape Canaveral. The twin craft separate and begin their journey to the moon, where they will study its gravitational field. Scientists predict that the mission will provide a map of the lunar gravitational field, data that will allow for the first comprehensive assessment of the moon's crust, mantle and core.

Some scientists say GRAIL is the beginning of a revolution in planetary science. Precision formation flying could allow for numerous spacecraft to create singular technology "platforms" that could see deeper into space and in far greater detail than ever before. Scientists envision a day when they will send swarms of iPod-sized spacecraft into space, a technology that could replace satellites and offer other advances in communications.

Well, how about it? How has our most awesome neighbor inspired you?
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Stephen Tremp, author of the BREAKTHROUGH series, has a B.A. in information systems and an MBA degree in global management. Stephen has a background in information systems, management, and finance and draws from this varied and complex experiential knowledge to write one-of-a-kind thrillers. 


His novels are enhanced by current events at the European Organization for Nuclear Research (CERN) and other scientific research facilities around the world. These potential advances have the ability to change the way we perceive our universe and our place in it! You can visit Stephen Tremp at Breakthrough Blogs. BREAKTHROUGH and OPENING can be downloaded: Kindle for $2.99

Wednesday, February 20, 2013

Is Your Blog in Danger of Google’s Guest Post Shakedown?

Did you know blogs that publish guest posts could be penalized by Google? I didn't at least not before reading about this latest news regarding the practice, a few days ago. Yesterday, I also received an email containing tips from another blogger on how to play it safe when publishing content from guest bloggers.

The overall message from both of these posts is that our blog’s search engine rankings, traffic and general reputation could be affected if we publish content written by third-parties. Sounds scary, right? I don’t blame you if you’re scratching your head wondering what the heck is going on. Just remember that this guest posting penalty thing isn't as simple as A-B-C; Pun intended for all you folks gearing up for the April Challenge!

Most, if not all concerns surrounding the matter stem from a video that Google released where it’s CEO explained why they frown upon guestblogs. Just like mainstream media, however, some bloggers who have brought attention to this news are sensationalizing the situation by yelling “penalty” first but ignoring the rest of what he said. If you are among the bloggers who did (or will) watch the video and listen – I mean, really pay attention to what is being explained, then there might not be much for you to worry about. Does this mean you’re safe from being hit by some type of sequel to the Panda and Penguin updates? Not at all – and this is where things get kinda risky for those of us in the blogging arena.


All of these practices are simple to implement – for me, at least. I do suspect, however, that it might take some time for a lot of bloggers to adjust their guest posting routines and develop a new – more Google-friendly practice in how they manage guests on their blogs. So, the news comes at a very inconvenient time. I considered outsourcing the posts for my blog via guests -- after shelving the theme that I initially wanted to use for this year’s A to Z challenge. I was going to invite 26 people to write a post for my blog and now I’m going to have to change that plan up a bit.

I’m also currently at the beginning of making what will be several, or more, guest appearances around the blogosphere; promoting my short film campaign, which runs all the way through March. How in the world am I going to swing this? I’ll tell you how – the same way you’re going to save your own blog from being shot down by search engines like there’s a hit out on you by Frank Costello (as played by Jack Nicholson) in “The Departed.”

Here’s how we’re going to make this happen through a summary of proper guest posting practices that I learned from blogs managed by Darren Rowse and Neil Patel.

  • “Guesting” Language Hurts Your Blog
Stop using language such as “guest post” and any derivatives of the title including “guest author,” “guest blogger,” etc.  on your blog. Do not address people as guest bloggers nor posts as such in your titles, within the body of the content itself or in any introductions or closings that you add to the post.

The Remedy: A good rule of thumb is to publish blog posts in a manner similar to magazines and newspapers. When was the last time you saw “guest writer” in an issue of Rolling Stone, VOGUE or Architectural Digest? There is a reason you didn't  so take heed of how these publications do things when it comes to featuring posts on your own blog.

  • Say No to Bios/Bylines Filled with Several Links
Author bios and/or bylines should not contain more than two links. In fact, links aren't even be necessary if you just create a page with short bios of all your contributors and then link to their blog or wherever else readers can find them.

The Remedy: Create an author page for each contributor and link their name to those pages, OR, link their name to their blog/website/social media page or whatever. That could count as one of the two maximum links, so they wouldn't even need to add more to their bio, OR, just stop allowing guests to send you bios containing a link to every single online site or social media profile they have online. Since I don’t have a staff of people and am short on time, I’d likely opt for the two latter solutions.

  • Don’t Pimp your Blog’s “Write for Me” Page in Exchange for Guests
Telling potential readers that they will receive link(s) when contributing to your blog is a violation of Google’s linking policy. Receiving a link back to a blog or social medial profile should not be the sole benefit of someone being featured on your website.

The Remedy: Change your “Write for Me/Us/this Blog” call for submissions to something less saturated. Again, this is a good time to check out what the Big Boys do and follow that model. Next, establish editorial guidelines that include a requirement for original content that was not previously published elsewhere.

If you wouldn't eat food that somebody else already chewed up and spit out, then why would you accept blog posts that were seen on another website? It’s what’s known as “duplicate content” by Google’s standards. By the way – secure the rights to these posts, while you’re at it. Doing so brings the extra satisfaction in knowing that a contributor won’t spin something they wrote for you today, into a post for another blogger, tomorrow.

  • Be Selective About Who You Feature on Your Blog
Don’t just accept posts from anyone and everyone who submits something to you – especially content that is already written. In fact, why are you even accepting open submissions in the first place? It’s much easier to review, accept and reject queries or proposals or cover letters or messages of intent than to have to read through entire blog posts.

I thought that most bloggers already knew this (…even I don’t write or submit guest posts blindly. I query FIRST and then wait for a response from the blogs that I’m interested in submitting a post to), but, I guess there are blogs out there who just put up an “open call” and take everything that comes their way.

The Remedy: Only accept posts from people who have a track record of writing great content on other blogs – and on their own website! Do a Google search for the name of your potential blog contributor; this search should not yield a bunch of spammy websites and spam links. If it does, then that’s a red flag and you may have a spammer trying to ride his or her spammy wave through some of your blog’s link juice. Also welcome contributors who are community builders and can add some discussion to your blog, by responding to comments on their post.

  • Restrict Access and Privileges
It is not necessary to give contributors author accounts to your blog, like handing out candy to trick-or-treaters on Halloween. Maintain a filtering system that compliments your submission guidelines, by restricting the publishing privileges allowed on your blog to you only. Are there exceptions to this tip? Yes, of course there are exceptions. Does this mean that leaves more work for you in terms of formatting, scheduling and publishing posts on your own? Yes, but in many cases, that’s better than the alternative -- being penalized by Google. 

The bottom line is that unless they are a part of your main administrative team or a regular contributor who has established a good track record of posting on your website, everybody online shouldn't have the access and authority to publish anything they want on your blog. When contributors publish blog posts about weight loss or diet pills on your homeschooling and parenting blog – you know you have a problem!

Solutions to the Guest Post Dilemma in a nutshell: 

Stop telling people you have guests. Those who read your blog already know who is who, thanks to author bios, tags and/or bylines. Speaking of author bios, those of contributors on your blog should contain two links maximum – and they better not be spammy (diet pills, SEO marketers, Viagra, anyone?). The bio link concerns could be solved by designating a page on your blog for all of your contributors. Of course, this part (making a “contributors” page…which also takes a lot of time to setup and maintain) is optional – I’m surely not doing it unless I feel it’s useful. That day isn't coming any time soon.

Now that we’re all up to speed on the happenings of blog post authors, Google rankings and best blogging practices, I’m pleased to report that this long post is done.

~Nicole


*Photo by: atduskgreg


Monday, February 18, 2013

Your Key to Surviving the A to Z Challenge on Mondays

By now, I’m sure that many of you are aware that surviving the Blogging from A to Z Challenge in April is no easy feat. My fellow co-hosts have made it clear that scheduling posts in advance and picking a theme are some of the best ways to complete the challenge. So, you don’t have a theme, yet? No worries! I can help you create a schedule -- at least, on Mondays -- even if you’re plan is to wing it when writing posts for the April challenge.

In April 2012, Dale a.k.a the Smurfdok at Smurfin’ the Web partnered up to merge our Monday Movie Meme (MMM) osting duties with the alphabet, since we both signed up to participate in the A to Z Challenge that year. If you want to know more details, check out my previous MMM introduction to challenge participants, which shares the history and more in-depth information about this meme.

Here’s a Cliff notes version to get you up to speed: The Monday Movie meme is a weekly blogging event where I post a different theme or topic on Mondays and then list my selections of movies that fit the topic. Participants (that would be you) then follow suit by posting a list of their own movie choices on their blog, of course, linking back to my original post and leaving a comment to let me know they participated. I will then visit their blog to find out what movies they picked for the week. This year, the Monday Movie Meme will continue to operate throughout the A to Z Challenge, so my themes and topics will coincide with the letters G, M, S and Y.

Want to know the best part about this weekly meme? You don’t even have to wait until April to participate. You can get started this week, next week or on any Monday leading up to the A to Z Challenge in April. An early start will get you into the swing of things, providing great practice for when the challenge starts. So, what do you say? Are you game to join me? Let’s Rock it out!

~Nicole
A to Z 2013 Co-Host
*Check out my short film! - Contribute, Share and Comment*
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