Last week we discussed guest posting, where you formulate a post to go up on someone else's blog. This week, let's look at being the host and putting someone else's post up on your blog.
The five pointers last week were: 1. Choose a Relevant Host Blog, 2. Choose a Relevant Blog Topic, 3. Be Present/Visit the Commenters, 4. Link to Your Site, 5. Thank your Host.
Just as guest posting on another blog can expose you to new readers, hosting someone else can bring guests by your blog that have been led there by the promise of an interesting post from the other blogger. Thus, you get introduced to their readers, and they see what you have to offer.
Some basic pointers for guest hosting.
1. Establish rules. Be sure the guest poster knows what you expect from them, and any rules you may have that are applicable to your blog. When do you want their post by? Do you have specific formatting rules? Do they need to watch their language? Do you want a specific length? How would you like it submitted (text, html)? Think carefully about what you expect from them and make sure to make it clear from the beginning, for the benefit of both of you. If you want a specific topic or theme covered, be clear on that, as well.
2. Introduce them. Write a nice introduction about your guest poster. Be sure to include links to their blog or website, and anything else you might want to link to (Facebook, Twitter, links to purchase their books, etc.). Consider including their image or their most recent book cover. Don't know what to say? Think about how a talk show host might introduce them, or visit other blogs they have guested on.
3. Be on time. If their guest post is supposed to go up on Monday, the 23rd, be sure you've got it formatted and posted on Monday, the 23rd. Let your guest know when you will be posting it. If you post at a specific time, let them know that, as well. You want them to be able to cross-promote, so give them the tools to do so.
4. Be present. This one sounds familiar, doesn't it? Well, it applies here, too. Even though you are playing host instead of poster, it's still good for you to be there to respond to comments and to visit the commenters. After all, they took the time to visit your blog, even if it was to read someone else's post. Bear in mind that many of the comments will be from your readers, and you want to maintain that relationship and show your appreciation for their support of your guest poster.
5. Thank your guest. Yep, another one that sounds familiar. Your guest put a lot of work into writing a quality piece for your blog, as well as (hopefully) cross-promoting and bringing people over to visit you. Thank them for their time and for their post.
Hosting a guest can be as beneficial as guesting on someone else's blog. Also important is that you're forging a relationship with another blogger, so try to make it a positive interaction for both of you.
May you find your Muse.
The Warrior Muse