Friday, January 31, 2014

#Blogging for #atozchallenge : To Theme or Not To Theme?

You're all signed up for the A to Z Challenge. (If you aren't, go on, run and do it, I'll wait.)

One of the questions doing the rounds:  

What do I blog about? Does it all have to be about the same thing?

Short Answer: No, but it helps to have a theme.

You can just post on your blog 26 different things for 26 days of April, and you've still won the challenge. 

Some folks do it each month of the year (-- they even do 31 posts a month, don't ask me how, I do about 8. Ok, maybe 10 if I'm feeling productive).

If you're one of those daily bloggers, and have an established audience, I would still recommend an A to Z Blogging Challenge Theme. If you're not, I'll recommend a theme.


  • Because a theme sticks in the minds of people, aka, your visitors. 
  • A blog challenge is about building community-- so if folks remember you from you challenge posts, they'll be blog friends for longer. 
  • You also have to do less work in some cases, because once you thoroughly research a topic, your posts come that much easier! 
  • Niche audience: It is important to attract the core audience of your blog, because they'll remain loyal due to their interest in a particular topic-- and if you blog on that topic for the #atozchallenge , you can be sure to attract a regular band of followers.

So, if you wish you can blog without a theme. I'm only saying Blogging for A to Z challenge might be so much more effective for your blog if you have a theme!  

And if you do have a theme, you may choose to reveal it on March 21st through the A to Z Challenge Theme Reveal 2014, hosted by Anna Tan Csenge,  Zalka, Guilie Castillo Oriard , Samantha Geary Jones and Vidya Sury.

Wednesday, January 29, 2014

Wouldn't You Like to be a Helper, Too?

Wanna help us out? We're seeking administrative assistants to help do some of the behind the scenes grunt work with us. 

Why would I want to do that? Here are some perks to consider:

  1. You'd get a special badge emailed to you to display on your blog showing your prestigious status. Most of the co-hosts have their own, personalized badges displaying their assistants, and we all stick them in our sidebars too, so everyone would know whose slave, er, helper, er, assistant you'd be. Um, you might also be called a minion. In the most kindest of “we loved those movies sort of way.”
  2.  You'd also be listed as an assistant on the A-Z Challenge Blog and that would probably bring you more traffic since a LOT of people read this blog. (You can check out last year's list in the tabs above to know what I'm talking about.)

Are you game? Here's how it works. Each team member wants their own number of volunteers, and will choose their volunteers in their own way. Some co-hosts need many. Some want none. Volunteer in the comments, and each co-host will choose their assistants based on their own criteria, which are actually different for each of us.

Make sure your email shows up when you comment so that the co-host who picks you can contact you. We traditionally (in the whole other year we tried this...) had way more volunteers than open spaces, so please don't be sad if you don't get picked. Get out there, visit a lot of blogs, make connections with the community and try again next year. We are ALL about making connections and friends and building relationships. We just tend to pick the people we already have a connection with. Not a popularity thing, just a product of what we're trying to achieve. COMMUNITY.

Questions? Stick 'em in your comments, or send to the new Be aware there you'd get me (Tina) because that's one of my jobs. So you might as well email me directly with general questions.  My email is tndowney (at) gmail (dot) com.  Either one is fine, just I check my own more often.

So if you'd like to work hard, for no money, but lots of recognition and praise, consider volunteering. We're a crazy bunch of folks, but you knew that already. I mean, a blog-hop with 2000 people? That's nuts already. But the best gig in blogland. Don't miss out if you want in!

~ Tina, on behalf of the entire A-Z Team

Monday, January 27, 2014

The 2014 A to Z Challenge List is Open and Meet this Year's #atozchallenge Co-Hosts!

Welcome to the 2014 A to Z Blogging Challenge! 

Please read and follow the sign-up instructions outlined below so you sign onto the list correctly!

The brainchild of Arlee Bird, at Tossing it Out, the A to Z Challenge is posting every day in April except Sundays (we get those off for good behavior.) And since there are 26 days, that matches the 26 letters of the alphabet. On April 1, blog about something that begins with the letter “A.” April 2 is “B,” April 3 is “C,” and so on. You can use a theme for the month or go random – just as long as it matches the letter of the alphabet for the day.

We recommend short posts, turn off Word Verification, and visit five blogs (or more) a day beginning with the one after yours on the list.

To streamline legitimate blogs from advertisement blogs, the Co-Hosts will be visiting each blog on this list throughout the Challenge. Blogs on the list showing no activity once the Challenge starts will be removed.

There are categories for those looking for like-minded blogs. Select ONE category code and enter it after your blog’s title/name. The code applies to your blog, not your theme for the Challenge and is purely optional. However, if your blog has adult content, you MUST mark it (AC) or it will be removed from the list. Codes are as follows:

2. BOOKS: (BO)
3. FILM: (FM)
6. CRAFT: (CR)
7. ART: (AR)
8. MUSIC: (MU)
14. GAMING: (GA)
19. HUMOR: (HU)
20. TRAVEL: (TR)

Be sure to grab the badge and display it in your sidebar so we know you are participating and link to the A to Z Challenge Blog.

For more information we recommend you follow the A to Z Challenge Blog and the hosts:

Arlee Bird @ Tossing it Out
Ninja Captain Alex J. Cavanaugh
Author Stephen Tremp
Tina @ Life is Good
Damyanti @ Amlokiblogs
Jeremy @ Being Retro
Nicole Ayers - The Madlab Post
M. J. Joachim's Writing Tips
Heather M. Gardner
AJ @ Naturally Sweet
Pam @ An Unconventional Librarian

We also have a Facebook Page. 
Email address is,
Twitter hashtag is #AtoZChallenge and Twitter id is @ AprilA2Z

Sign up below and join us for a month of alphabet fun!

Wednesday, January 22, 2014

How to Hyper Blog Like a Pro!

The best way to increase your chances for having a great Blogging from A-to-Z Challenge experience is by actively working specific areas of this blogathon to meet goals you have (whether formal or informal) for your blog in April. Even among bloggers who do not have solid long or short-term goals for blogging through the 26 letters of the alphabet; chances are that when you sign-up, you do so with a set of expectations or hopes for what you want to get out of your participation in the Blogging from A-to-Z Challenge.

On Monday, Arlee Bird at Tossing It Out filled us in on the secret to this challenge – it’s about the letters, but it’s also about the numbers. 

"Hyper Blogging" is what he calls it; a kind of blogging on steroids that is necessary action for participants who aim to see any real significant increase in your number of subscribers, fans, friends, followers, visitors and comments – or whatever area you are seeking a boost in for your blog. As founder and ruler-of-them-all when it comes to the Blogging from A-to-Z Challenge, Arlee has a great point when he emphasizes that you have to put in the work to see results.

I’ve participated in this challenge long enough to understand how its mere size can be enough to overwhelm even the most seasoned bloggers. Since we cannot be everywhere all of the time, while trying to visit nearly two thousand blogs in 26 days, it’s beneficial to use those A-to-Z goals, expectations and/or hopes as a foundation for your plan of attack on this April blogathon. Focus on activities that lead toward what you want and do less of the online stuff that doesn’t move in that same direction. Here are some ways that you can get your numbers up during the Blogging from A-to-Z Challenge without returning to your blog empty-handed by the time May rolls around.

The Key to Playing the Numbers Game

Locate the objective that most matches what you want out of the Blogging from A-to-Z Challenge and then focus on doing the activities listed for those particular goals during April. You don’t have to ignore all of the other activities altogether; just make sure to pay close attention to the actions that directly serve you, your blogging interests and your reasons for participating in the challenge.

Want more comments on your blog? Do these activities:
  • End your blog post with a question
  • Leave a comment on every blog that you visit. 
  • Blog about a controversial topic (Tread lightly here when swimming in controversial waters, and choose topics at your own risk.)
  • Reply to comments on your own blog.
  • Write a blog post comparing something such as baby names, products, people, services, situations, songs, movies, etc.
  • Reciprocate comments by visiting and commenting on the blogs of those who left a comment on your blog.
Want more people to visit your blog? Do these activities:
  • Visit additional blogs on Sundays when we have the day off from blogging in the A-to-Z Challenge, and then leave comments on these blogs.
  • Use the #atozchallenge hashtag on Twitter when mentioning your blog posts that are related to the challenge.
  • Add your blog URL below every comment you leave on other blogs. You do not need to know HTML to do this. Writing out the URL address ( will suffice.
  • Become a minion for one of the Co-Hosts. (It’s a lot of work in addition to what you already have in store as a challenge participant, but being a minion also comes with various perks such as having your blog featured on in A-to-Z Blog posts as well as on the blogs of Co-Hosts.)
  • Make your blog posts shareable by adding a “Share this” button or related social media links to your A-to-Z Challenge posts, allowing readers to share them on their blogs or among their social networks.
  • Link to other blogs that are participating in the challenge and/or feature another blogger in one of your blog posts. He or she will likely announce the news – either on his or her own blog or in their respective online social circles.
  • Swap guest posts with another blogger who is participating in the challenge. (For example, you can write a guest post for letter L or N on another blog and that blogger can give you a guest post for Letter M or O. This can be an effective way to increase readership outside of your own circle of visitors.)

Want more subscribers/followers/fans, etc. of your blog? Do these activities:
  • Place subscribe buttons and/or forms in your sidebar above the fold (near the top of the sidebar, positioned high enough that visitors do not have to scroll down the page to find it).
  • Add your social media handle (FB, Instagram, Twitter, Pinterest, Tumblr, Google + or whatever your pimping) to your signature at the end of your blog post or in your comments when visiting other blogs. (Don’t go crazy here, or else people will be quick to consider you a self-serving spammer. Pick a social profile...or two but I really wouldn’t recommend listing more than two...that is most important to you and use that one and that only. Notice I did not mention your blog URL. That’s because if you’re interested in followers, then it isn’t necessary for your blog URL to be listed in your comments because your blog address should already be prominently featured somewhere on your social media profile and easy for your social network to access. Duh!)
  • Make hybrid content for your blog posts, that can double as content for your social media websites and/or vice versa. (Meaning....If you are active on Instagram, write a blog post about one of the photos that you posted there, add the proper tags such as #Instagram, etc. and then share the blog post URL on FB or other social networks that you belong to. Grab a quotable section from one of your blog posts such as a short blurb that could stand on its own and Tweet it or Pin it or Tumblr it, all while making sure to add/embed a permalink back to your original blog post.)

Happy Blogging!

What are the reasons why YOU participate in the Blogging from A-to-Z Challenge?

Do YOU get the results that you hope for when it’s all said and done?

Nicole Ayers at The Madlab Post

Monday, January 20, 2014

A to Z: It's About the Numbers (A "What Works" Post)

      I'm going to fill you in on a secret about the Blogging from A to Z April Challenge.  Actually it's not really that much of a secret since I've told the story many times in many ways.  Though the Challenge hides under the guise of letters, it's really about numbers.

      The whole reason I started the Challenge was because I was celebrating having reached 200 followers.  I was celebrating my increase in followers by playing with 26 letters.  The result was more followers for me and more for those who participated with me.  And so it has gone in each successive year.

       This year's Challenge will be the fifth year.   Not bad for a blogfest that started off relatively small.  Now thousands of bloggers and non-bloggers alike are aware of this annual April event.  Many of you are proud veterans of the Challenge.  Some are wary of participating.   Some may be scratching their heads and wondering how a blog event like the A to Z Challenge can be of any use to a blogger.

       Sure, we've had our detractors--takes too much time, sucks up the blogosphere during April, didn't really help me gain readers.   I won't go into any of these at this time.  I'm sure these will be covered in the weeks to come on this blog.  I'd prefer to look at the positives rather than the negatives, whether it be this Alphabet Challenge or anything else in life.  Talk about sucking up energy!   Negativity will do it just about every time.

       So back to the numbers game.  Maybe it's about amassing greater numbers of followers, more readers, more comments, more posts, higher SEO ranking--you name it, A to Z can do it.  You can't just sign on though and expect magic to happen.  There is work involved and that means numbers that you add into the effort.   The more blogs you visit, more bloggers you follow, and the more comments you leave then the more numbers you get in return.  It's just blogging, except it's like blogging on steroids.   Hyper blogging.

       You can argue the subject of numbers all you want, but you can also question your motivation for blogging.  The fact is that numbers make a difference.

        Have you ever seen a successful advertising campaign done with just one TV or radio ad?    Money is poured into media campaigns in order to inundate the airwaves with repetitive commercials.  Numbers.  We get logos and mottos emblazoned into our brains because we see  or hear them over and over.

        Marketing and promotion is a numbers game.  That's the way the whole thing is effective.

        Same with your blog, the product you're trying to promote, or your personal brand.  You've got to get out there and make yourself seen and heard.    Let's face it, 26 posts on your blog will be more likely to garner attention than one or four or whatever lesser number you're dealing with.  Don't skimp on quality.  Quantity isn't everything, but on the other hand practice aims for perfection.   If you post more, you may become a better blogger.

         I'll listen to your arguments against the numbers in the comments.  I've done so innumerable times in the past.   I doubt whether anyone will ever convince me otherwise.  Numbers count.

         A to Z is about fun, expression, personal challenge, interaction, networking, and so many other things.  The Challenge can also be a valuable part of a participant's promotional strategy in blogging.  Think of why you blog and how the April Challenge can fulfill your needs as a blogger.

        Yeah, it's about the letters, but it's also about the numbers.

        Do you think numbers are important in a promotional campaign?   How hard do you try to build up following in the A to Z Challenge?   What do you think is the key to blogging success?

For other participants be sure to visit the sites of the What Works... hosts:

Arlee Bird at Tossing It Out
Yolanda Renee at Defending the Pen
Jeremy Hawkins at Being Retro
Alex J. Cavanaugh at Alex J. Cavanaugh

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Friday, January 17, 2014

For #bloggers new to #atozchallenge : What is it and Why You should Join

On twitter, I come across many #bloggers who ask me what Blogging from A to Z April Challenge really is all about.

I tell them 26 posts on 26 days of April, with Sundays off for good behavior.

While this is factually correct, it doesn't tell them all about it so if you're a blogger wondering about what A to Z Challenge is all about, read on.

Arlee Bird came up with this challenge in 2010, and no one can describe the process better than him, so I'll just link to his post. Go on, read it, I'll wait for you.

Now that you know the concept, I'll give you my take  as a participant in 2011 and a co-host in 2012-13:

1. It is a community-building exercise. My co-hosts have been like my blog family, and I've met and kept hundreds of blog friends on my two blogs, Amlokiblogs and Daily (w)rite. The sign-up list was 1656 participants long at the end of the last challenge-- that's a hell lot of bloggers gathering under one roof!

2. I've enjoyed writing to theme, whether it was flash fiction, hosting other authors or going wordless. The challenge has improved my blogging by 50% (I'm lazy, so nothing can improve my blogging by 100%, sigh.). I even got a book out of it, and it still gets bought!

3. Which brings me to my next point: You get out of the A to Z Challenge what you put in it. Schedule your posts in advance according to an interesting theme, and go visit other participants during April-- you'll reap more benefits.

4. Last year, I posted on 10 tips to Ace the A to Z Challenge. They'll hold true this year as well-- and, if you choose to follow them all, you're likely to be an exhausted but ecstatic blogger at the end of April this year!

Questions? Leave them in the comments!

Here's hoping you'll join us for the amazing ride that will be Blogging from A to Z Challenge 2014!

Wednesday, January 15, 2014

Stormy the Weather Gnome talks about A to Z Themes!

Hi. My name is Stormy the Weather Gnome and I'm being used.

For the last two years the host of The Waiting is the Hardest Part has been using me as her theme for the Blogging from A to Z April Challenge.

She never asked me.

She never consulted me.

She never even mentioned it.

I just thought I was at a photo shoot.

Anyways, jokes on her, because I'm much more popular than she will ever be.

Since I starred in the challenge...

I've been a guest poster on other blogs.
I've been quoted on the bathroom wall.
I've been requested to start my own Facebook page.
I've been told to stay away from the gate at the White House.

I am popular!

So, I'm guessing you want to know what my point is.

My point, besides the one on top of my hat, is that sometimes having a clearly defined theme can be the best option for your A to Z April Challenge.

Readers will know what to expect of you and come back ... willingly!

Are you thinking about a theme for this April?

Monday, January 13, 2014

Road Trip Pit Stop Oil Check

Hi guys! It's time to cruise into the mechanic for an oil check to be sure we're moving forward in the best shape possible. Wouldn't want to stall out on the way along the A-to-Z Highway!

The holidays have been a busy time for all of us, whether because of gatherings with friends and family, time spent shopping and preparing feasts, children vacationing from school, finals, or even work deadlines before the end of the year. So if your visits to your A-to-Z friends slowed, there's no shame in it. Get that engine check, make sure your spark plugs are in working order, and continue along at whatever pace your speedometer is comfortable with.

If you need to take an extended pit stop, grab some eats at a greasy spoon, nab a night in a motel, that's okay, too. We hope to see you on the road when you're able! Above all, have fun and stop to enjoy the tourist traps.

In the meantime, I'll continue cruising along with my fantastic Road Trip partners, Tina, of Life is Good, and Nicole, of The Madlab Post. I couldn't ask for two better ladies to Road Trip with.

Honk if you're still taking part in the A-to-Z Road Trip!

~Shannon, The Warrior Muse

Saturday, January 11, 2014

Blogger and Word Platforms are Not Compatible

By M. J. Joachim 

All those glitches! If only we had known! A simple notice from Blogger in the “Create a Post” or “Edit Post” window would have been nice! 

Suffice to say, Blogger and Word are not compatible. “Word and any other word processing program contains a lot of hidden formatting that isn’t compliant with the Blogger platform,” states Mishka Blogger, a top contributor on the Blogger Product forum. 

Types of Problems Created by Pasting from Word into Blogger 
  • Dashboard Functionality 
  • Post Disappearance 
  • Removal from People’s Blog Rolls 
  • Email Subscriptions Delayed or Not Received 
  • Template and Design Glitches 

…and probably quite a few more!

Fixing the Problems and Glitches
  1. Creating a New Post 
  2. Paste from Word.
  3. Select All. 
  4. Click on the (Tx) button, located on the right side of the tool bar. 
  5. Reformat post, using Blogger tools provided. 
Fixing Past Published Posts 
  1. Edit your post. 
  2. Select all. 
  3. Click on the (Tx) button, located on the right side of the tool bar. 
  4. Reformat post, using Blogger tools provided. 
Note, “If the format removal tool (Tx) doesn’t fix the issue, then you will have to copy all the text out of the post, into a plain text editor, and then once you are sure it is completely unformatted, you can paste it back in from the plain text editor,” explains Mishka. 

It is probably a good idea to check your sidebars, headers, pages and anywhere else you might have pasted from Word on your blog. While it is a painstaking and tedious process to remove all Word formatting, only to reformat using Blogger tools, it will make your blog much better in the long run. 

All those page views, all those adsense pennies, all those blog rolls not getting updates, all those emails not getting received… 

It’s a given, Google should have done a better job of communicating with its Blogger users! At least we know now. 

Thank you for visiting and commenting on A – Z Blog today! We look forward to seeing you again real soon! 

The A – Z Blogging Team 

©2014 All Rights Reserved 
Photo credit: Open Icon Library, Public Domain 

Thursday, January 9, 2014

Google + and Google Profiles

By M. J. Joachim
There’s almost nothing worse than receiving a comment from someone whose blog you can’t find, so you can return the favor. Since Google launched its Google + feature, this happens quite a lot to me, especially since a lot of blogger profiles switched to Google + pages.

Google +

Google + is a lot like Facebook. It’s the status room, where you share what’s on your mind, interesting links (yours and others), and photos etc. It’s also the chat room, where you can engage in conversations with people.

It’s easy to link individual blog posts there, but this is not the place to permanently link your blogs, so people know where to find you, especially if you’re sharing other links from all over the web, and updating your status from time to time.

Google Profiles

Google Profiles are where you share permanent information – everything from your birthday, marital status, education history and permanent links to your blogs, websites, what have you.

People get to your Google Profile by clicking on your Google +. Once on your Google +, they have the option to click on your “About” section, which is where your blog links and other information is shared.

So be sure and fill out your Google Profile, complete with all your blog links, so people can easily find your blog, and thus be able to comment on it! You never know, it might be you who needs to return the favor if they do.

Thank you for visiting and commenting on A – Z Blog today! We look forward to seeing you again real soon!

The A – Z Blogging Team

©2014 All Rights Reserved
Photo credit: Google, Google + (does not meet threshold of originality - Wikicommons), Public Domain

Tuesday, January 7, 2014

Internet Nation – d’Verse Open Link Night

By M. J. Joachim

Linking up with d’Verse Open Link Night.

Blog away, blog away
That’s what we do
Sharing a thought
Inspiration too

Never you mind
Of your passion or station
That’s how we roll
In this Internet Nation

Captured by blog hops
Oh, so much fun
Posts overflowing
We’re never quite done

Like laundry and dishes
They keep coming back
Addicting and challenging
As we build up our stack

Thank you for visiting and commenting on the A – Z Blog today! We look forward to seeing you again real soon!

The A – Z Blog Team

©2014 All Rights Reserved

Photo Credit: Jeff Ogden, Internet Users by Language Pie Chart (April 2012), CCA – Share Alike 3.0

Monday, January 6, 2014

From Challenge Theme to Profession – A Challenge Participant’s Unique Opportunity!

Today I have the honor of interviewing a man of many talents and an awesome friends, Michael Di Gesu! His theme for last year’s Challenge was introducing fellow bloggers’ novels in his own, original way – through flash fiction. What began as something fun morphed into an opportunity though, as he is now doing them professionally.

Your theme became more than just a fun thing to do, didn’t it?

Yes. For over a year I had witnessed cover reveals and thought they lacked imagination. A cover reveal should be special, exciting. Something EVERYONE will remember. When yours had come up I decided to have a bit of fun with it. Create a FlASH FICTION intro to make it special. That’s how it all began. After those first few, blogger buddies approached me. That is when I decided to use my “intros” for the A-Z theme.

What was the response of the authors you featured?

When I “announced” my theme and asked for books to feature, the response was OVERWHELMING. After the featured authors' intros were published, their responses where almost one in the same … they were excited. Many even wrote me and told they had wished the scene I had created was part of their books. I was very humbled and touched by their gratitude.

How difficult was it to find books to fit all of the letters?

As I had mentioned before, the response was “OVERWHELMING.” I received many requests for the same letters, so I picked those who had contacted me first for their choice. Only two letters I had no books, so I had created a “Joker’s wild” pick. The two authors I had featured were picked randomly from those who wished to be featured whose letters were already taken.

Which book was the most challenging?

That is hard to say. Each intro created had to be in the style of the author, so it would be believable. But one particular book’s subject matter was a tough challenge. Kittie Howard’s, RINGS OF TRUST. The subject matter catapults the reader into a world which sadly is still part of our society. White supremacy.

Which book was your favorite?

Oh, man, Alex …. you are sooo bad. You really want me to choose only ONE! Well, if I must … I’d have to say Nicki Elson’s “D” Double header. Since I had the exclusive for her cover reveal with DIVINE TEMPTATION before the A=Z Challenge, I had created an intro for her first book, THREE DAVES. This book brought me back to the 80’s which was a very special time in my life. The music. The fashion. The people. It was the most fun intro I wrote for the challenge.

How long did it take to prepare each post?

As most of my blogger friends know, I usually escape to Florida in March and April. Once I arrived to my usual destination, there was NO INTERNET SERVICE. So, for the first time I HAD to write many of the posts in March and schedule them. I am usually a pantser, so this almost killed me. I HAD to PLAN ahead. LOL. Something I rarely do. Each post took several hours. First I had to read each author’s blurb/synopsis and study the cover. I take my intros very seriously and each must be unique and special. I don’t just rush through them. On average, I would say about four - five hours to research and write, then another hour to post to blogger. Many I had used special fonts and colors which took additional time.

Where did you get the idea to introduce novels?

As I had said in my answer. I was bored with the usual cover reveals. I totally understand the time restraints of writers, but if a an author asks me to reveal their cover, I couldn’t just slap up the cover and the author’s blurb and info. Many of the reveals I feature are the author’s first books. This is a VERY exciting time for an author, so a reveal has to be memorable!.

If you do the Challenge again this year, what theme will you tackle next?

If I decide to do this year’s challenge, my fourth … I honestly don’t know. I know my theme was very successful, but since the challenge, I now offer intros as part of my author services for hire. So I would have to come up with another unique and exiting theme. If I commit, I want to give 150 percent to the challenge. We’ll just have to see where my life is in April. I am currently working on rewriting my second novel with an editor from a publisher. But I hope to have that all wrapped up before April 1st.

Thank you so much Alex for the interview. This challenge in all honesty changed my life. It opened up new opportunities for me.

Thank YOU for doing the interview, Michael. You rock!!

Co-host Ninja Captain Alex is the author of Amazon Best Sellers CassaStar, CassaFire, and CassaStorm. He is the founder of the Insecure Writer’s Support Group and his blog can be found HERE