Telling the Rest of the World: Publicizing the Challenge

Image via Wikipedia
       Li from Flash Fiction requested that we address the subject of getting publicity for the Blogging from A to Z Challenge.  As an author, Li recognizes that participating in an event such as the April Challenge can add something extra to her writing resume and even more so when people know what the A to Z Challenge is.  How do we go about getting the word out?

       Many of you have already been publicizing the Challenge on your blogs and that is something that is greatly appreciated.  It because of the bloggers like you that the list grows with new participants.  Don't stop promoting the Challenge to other bloggers.  Let's get as many participants as we can.

       But what about the bloggers who aren't part of the community in which we blog?  There are millions of bloggers out there and most of them don't know about the A to Z Challenge.  And how about those who don't have blogs (or at least not yet) who just enjoy reading things on line?   How do we tell those people about the A to Z Challenge?

        One way is getting the word out through the media.    There are many outlets out there through which you can spread the news about A to Z:   newspapers, newsletters, magazines, radio, television, and so on.  Why would we want to do this?  My answer is to be a part of something notable.

        Many of you blog in order to promote yourself or some product that you represent, such as your books or other creations.   When you are attached to something big you gain additional recognition for what you are doing outside the Challenge.  Even if you aren't promoting anything in particular it's still fun to have the bragging rights of being part of something that others have heard about.  If an event or movement that you are a part of "makes the news", you are a part of something noteworthy and you can use that to your advantage.

       In the interest of keeping this post short, I'm going to quickly offer some ways you can help spread the word about A to Z in a bigger way than just on your blogs.

       Here are some things you might try:

        1)    Contact someone you know who has media ties.  Perhaps you know someone who works for a newspaper or radio station, publishes a local newsletter, or is affiliated with an online news distributor.   Let them know about the Challenge.  Be excited about it and ask them if they can help by featuring it in the resource they work with.   Offer to write the story for them.

       2)   Ask someone who knows someone.  Maybe you're part of a committee or have kids on a sports team.  Find out who submits news releases to media outlets and ask them if they can help you make contact.  Or there might be a neighbor or relative who has contacts that can help.  Check around. Be creative.

        3)   Keep your eyes and ears open.  Your local newspaper probably offers a forum for making announcements--add your A to Z announcement for local bloggers to see.  Put up notices on public bulletin boards at libraries, student centers, and other similar places.  Find any opportunity you can to tell others about the A to Z Challenge.  Last year my daughter in New Jersey called me in Los Angeles to tell me about a radio talk show where the topic was blogging.  I got on the phone and before I knew it I was on the radio talking about the Challenge.  Within an hour of that appearance I received several emails about the Challenge from people who had heard me and we saw a spike in sign-ups.

       4)   Be a publicity hound.   Some of you may find self-promoting to be a distasteful activity.  Do it vicariously by promoting the Challenge.  You can drop your name in as a participant and still gain some recognition for yourself.  Get your blog address published and you might get some visitors you might not have otherwise had.  For those of you with product, you may gain new customers.   Self-promo is not a dirty word--it's a necessary part of building your platform.

       These are a few ideas that you can try, but it doesn't end there by any means.  Use your imagination to come up with ways of getting the Blogging from A to Z April Challenge more widely known.  Then tell us about your experiences and send us your links.   We'll tell your story here.

        Last year I offered a series about getting publicity.  This information is not only useful for getting A to Z publicity, but also for promoting your own interests.  Here are the links from last year that you might want to read for more information:

http://tossingitout.blogspot.com/2011/03/more-challenges-reaching-for-stars.html

http://tossingitout.blogspot.com/2011/03/making-news-why-you-should-be-promoting.html

http://tossingitout.blogspot.com/2011/03/easier-way-to-get-news-story.html

http://tossingitout.blogspot.com/2011/03/press-release.html

http://tossingitout.blogspot.com/2011/03/what-story-should-i-tell.html

        Here are a couple examples of good press stories:

From Alana at Writercize:    Benefits of Blogging Challenges

Nicki Elson at Not So Deep Thoughts had this one from last year:  

Author Invites Local Bloggers to Join International Blogging Event

             Try it and let us know about your results.  Have you used press releases to promote yourself or something you were involved with?  What are some other ways you can suggest publicizing A to Z beyond the blogs?




.

 

More Easy Production Ideas for A to Z Video Challenge Entries : Guest Nicole from Madlab Post

Nicole from Madlab Post

         Nicole from Madlab Post is back with some more tips about making videos.  For those who are new to the A to Z Blog or just happened to miss the announcement along the way, we are having an A to Z Video Contest where you can submit a promo video for the April Challenge.  Details can be found by clicking a tab at the top of this page.  There is also a tab where you can go to visit some of the videos that have already been sent to us.  For those who may be intimidated by the prospect of making a video, Nicole is offering some assistance.

More Easy Production Ideas for A to Z Video Challenge Entries – Part 2

        Live shots, which are one of the easiest ways to make a promo for the A to Z Video challenge and get it up online was covered in Part 1 of my production tips for bloggers. Since all videos are not made equal, there are additional ways that you can promote the 2012 Blogging from A to Z Challenge using video editing programs that came with your computer and video footage that you recorded on a camcorder or modern day gadget such as an iPhone or digital camera. Here are some options that can be used to step things up a notch on the editing side when making an online video.

        Import the recorded footage that you want to use into a video editing program that came with your computer. This can be done using either a firewire cable or a USB cable, depending on the camera that you have. If you are using a PC, then you will be making your video with Windows Movie Maker. Mac users can use iMovie to edit their videos.

       To make this process easier, it may be better for you to start off with one or two Live Shot recordings based on the previous post (Part 1) on video tips. Once your video footage is imported into the video editing program, you can trim the footage so that the finished video only includes the portion of the footage that you want. You can also add titles to the video, which makes for a good time to add the address of the A to Z Challenge website in your video somewhere. The screen in Windows Movie Maker and iMovie will display the running time, so you can make sure that it is 2 minutes or less.

      You can also add a music track by importing an MP3 song or audio recording from your computer, into the video editing program and then adding it underneath your video on the timeline (assuming you are either using Windows Movie Maker or iMovie, but other editing programs such as Adobe Premiere Express allow you to add music as well…I just don’t remember what the interface of that particular program is like, so I won’t comment on it at this time) for an extra layer to your Blogging from A to Z promo. Once you have the video done the way you like it, export it or save it and then upload it online somewhere where it can be viewed by the public and submit it using the submission form on the A to Z website and then you're done.  

       Actually, you’re not done….don’t forget to promote it to your blogging friends and social networks or mention it or embed it on your own blog.

Related articles

• iPad Video Editing Gets Serious With Avid Studio (readwriteweb.com)
• A to Z Video Challenge: Some Ideas from Nicole (a-to-zchallenge.com)
• Benefits of Video Marketing (socialpeel.com)
• Week4 Part6 Workshop (slideshare.net)

Banners and Badges... What Would you like to See?

So we all have been coming up with ideas that would better serve all the participants, to make you feel you are all part of our "A to Z Challenge". I am and have been making several of the animated-styled "Banners and Badges" and I wondered what you all might want to see to put on your site/blog?

Some of the issues that come up are: will they fit to my site, do you want animated, how to get them to your site and that darn HTML codes. I hope to make some simple suggestions into making it a little easier and give you some copy and paste codes that will add flair to your site.

Some of the "How To" answers are on our "FAQ", so I will give you some things I have learned over on my time using "Blogger".

One: If you are looking for any of the banners/badges the codes are on main "A to Z" Challenge at top or bottom. Copy the text in box below and then follow these few steps [Blogger Only]:

01. Go to Dashboard

02. Click on Design/Layout

03. Add a Gadget

04. Scroll down until you find "HTML/JavaScript" click open

05. [New Window] Configure HTML/JavaScript comes up

06. Paste "Copied Code" into lower box

07. Give it a "Title"

08. Click Save [Almost Done]

09. Back to Design/Layout [your new banner/badge has to be placed] You need to put it somewhere on your Blogger site. This is completely up to you, we of course would like to see our "A to Z" Challenge up on the top.

Two: Adding A Photo/Picture to your "Blogger" site using our stuff... see the "Banner/Badge" above if you like them please take them, I will help you do that.

01. Right Click [PC] either of the images above and tab them into another window that image should be in a window all by itself. If there is a MAC person out there please share if this is something different, as I am working on PC.

02. Right Click that image and save that image to your hard drive, somewhere where you save your downloaded images.

03. Go to Dashboard

04. Click on Design/Layout

05. Add a Gadget

06. Scroll down until you find "Picture"

07. Add a Title: A to Z April Challenge

08. Add Link: http://www.a-to-zchallenge.com/

09. Shrink to fit should be clicked on, to make sure it fits your site.

10. Add Image from Hard Drive and look for that image you saved in your downloaded images

11. Find image and click once so it is "Highlighted" from your computer [you can click twice, it will open much faster] then click open.

12. This image is now loading in the picture window, once complete "Click Save"

13. If the image is too small, then try reloading it... this time click off "Shrink to fit"

14. Back to Design/Layout [your new image/photo has to be placed] You need to put it somewhere on your Blogger site. This is completely up to you, we of course would like to see our "A to Z" Challenge up on the top.

Next Time: How to make your own Moving Pictures in your Post.

Any questions, please ask!

-Jeremy [Retro-Zombie]

Ps. Please let me know what kind of "A to Z Challenge" Banners/Buttons you would like to see, I will see what we can come up with.

Super Blog Sunday

        Despite a bit of a glitch with the Linky list on Friday night to Saturday, the Blogging from A to Z April Challenge of 2012 is off to a huge start.  Over 300 sign ups on opening day!  Captain Alex has been fixing the list whenever fixing has needed to be done so we have a purer list to work from once April comes.  Please let us know if your list information is incorrect and needs to be fixed.  Also, if you run across a link that is bad let us know so Alex can fix it.

        Today we'd like to pay tribute to some super bloggers.   A number of you have helped give the A to Z Challenge an extra boost with your guest posts on this blog as well as posts on your own blogs.

         Here are a few of the fantastic A to Z promoting blogs that have been brought to my attention:

Teresa at Journaling Woman gave a textbook presentation of how to do the A to Z Challenge.  This is an outstanding post that you should check out.

Inky the Hamster Mommy gave the Challenge a nice plug the weekend before sign-ups began.  If you want to see what a niche blog is all about, you need to take a look at Inky's place.  You might end up getting diverted for awhile playing with the cute little hamster.

A new entrant to the Challenge is Aimee Kay from How Can You Help?.   In keeping with her blog name she's helping out by promoting the Challenge.  Check out Aimee's blog for relevant ways to help in your community.

Now whenever I hear someone say "Whatever", I'll be thinking of the Gossip Girl since Whatever is the name of her blog.  She also gave A to Z a shout-out and that's all fact and not gossip.  Well, Whatever!   Hmm,  I like that.

Shay from  Seriously--WTH? joined in the list debut day celebrations with a rousing call to blog action.  Thank you, Shay!

More stirring words came on a debut day post from Jamie at Mithril Wisdom.   Jamie will be a guest on the A  to Z Blog this coming Thursday.

Also spreading the news about A to Z was Heather M. Gardner at The Waiting Is the Hardest Part.

We also appreciate the nod given to the Challenge by Beth Stilborn at On Writing, Reading, the Arts, and Life.

       I'm sure I've missed more of your promo blogs for the April Challenge.  I'm trying to keep my eyes open to catch as many as I can.  I want you to know that we appreciate everything each of you are doing to let more bloggers know what will be happening in April of 2012.  Keep on spreading the news!


Facebook fans!!!  Please "Like" the A to Z Facebook page by clicking the button on the sidebar or go to the page itself at:


  http://www.facebook.com/atozchallenge


We are nearly at 100 likes.   Let's push that number up!


Twitter users!!!   Team member Damyanti, our Twitter news editor, has requested that you get the word out on Twitter.  Follow the Challenge and tweet it everywhere.  Here's our Twitter info:

Twitter: @AprilA2Z

#atozchallenge

Can we get the Twitter followers to 1000?

Related articles

• A Big Day!!! Blogging from A to Z April Challenge Sign-ups Are Open (tossingitout.blogspot.com)
• How To Choose The Right Niche For Your Blog (basicguideforblogger.wordpress.com)
• Official A to Z Sign Ups open today (a-to-zchallenge.com)
• To blog or not to blog (wordingmythoughts.wordpress.com)

Adding Badges and Banners to Your Blog

Badge by Jeremy at Retro-Zombie

     The 2012 A to Z Challenge is off to an exciting start.  We are hovering around the 500 count right now and growing steadily.  I encourage each of you to continue promoting the Challenge on your blogs and in comments.  Let's aim for 1000 sign ups before the end of February.  We'll give some reasons why you might want more sign-ups in future posts.

       Alana Garrigues from Writercize did a nice job promoting the Challenge this past week. Check this out:

http://technorati.com/blogging/article/benefits-of-blogging-challenges/    

Please show Alana your appreciation by stopping by her blog to say hello and thank you.   We'll probably hear more from Alana on this site in the weeks to come.  

       Have you seen the A to Z Twitter newspaper that Damyanti has been managing for the Challenge?  It's in the sidebar to your right if you want to click on it and see the full thing.  Damyanti has been doing an outstanding job keeping the Twitter buzz going with tweets and the newspaper.   If you're on Twitter be sure to follow the Challenge at @AprilA2Z.   The hashtag is #atozchallenge.  Since I'm not on Twitter yet I don't know exactly what this means, but those who are should know what I am talking about.  Keep the Twitter buzz coming.  Damyanti will be here on the A to Z Blog in an upcoming segment to talk more about this Twitter topic.  

        Jeremy from Retro-Zombie will be also providing you with some helpful information in an upcoming post.  In case you don't know him yet, Jeremy is one of the A to Z co-hosts.  I encourage you to stop by his blog and say hello.  He is a very creative guy.  Jeremy is responsible for the animated badges and banners you can find here on the A to Z Blog page and have probably been seeing popping up on blogs everywhere.  Have you added one to your page yet?

         We've had a number of folks wondering how to add badges and banners to their sites.  Today I'm providing a brief how-to for those of you who have Blogger blogs:      

    How do I add a badge or banner to my own blog? (old Blogger format)   

 Here is how to put the badge or banner that includes code on your site if you are using the old Blogger .

1. Copy the code beneath whichever badge or banner you prefer. The badges and banners  appear on the A to Z Blog page. The code is in a small text box beneath the badges and banners.

2. Click "Design" at the top right hand corner and you should be taken to a page where page changes can be made.

3. You should see a sidebar with a little box that says "Add a Gadget" at the top. Click that link.

4. A pop-up box should appear. Scroll down to "HTML/ Java Script" and click the plus sign.

5. A configure box should appear. You can give a title. In this case something like "Blogging from A to Z Challenge" or "I'm Blogging from A to Z in April". Then in the content box you will paste the code that you have previously copied. Click save and that box should disappear.

6. to be safe also click "Save" on the top right of the Page Element page. Then click view blog and you will be taken to the blog page again where you should see the badge if you've done it right.

How do I add a badge or banner to my own blog?

These directions are for installing the “2012 Blogging from A to Z” badge or the other badges and banners that provide code on a Blogger-hosted blog, using the newest version of the editor.

1) Choose the badge or banner you wish to add.

2) Copy the code from the box under the badge.  Make sure you scroll through that whole window because there's more code than is displayed in that small box.

2) Click "design" at the top, right of your own blog.

3) Click "layout" from the menu down the left side of the page.

4) Click "add a gadget" in the place where you'd like the badge

5) Scroll down the list of available gadgets until you get to "html/javascript" "add 3rd party functionality or other code to your blog", then click the blue plus sign.

5) Paste the code you copied in step one into the big, blank box.

6) If you want to add a caption, put it in the strip where it says, "title".

7) Click "save."

8) Now view your blog to see if it worked!

         Remember that whenever you have questions, you can ask in the comment section or click on the FAQ tab above to see if the question has already been answered.  If there is no answer yet, ask!

          Hope you're having fun visiting your fellow A to Z-ers.  If you're not yet, I encourage you to drop by some of them between now and April.

          Don't forget the Video Contest.  You can read about it by clicking on the appropriate tab at the top of the page.  If you missed it earlier this week, I leave you with the most recent entry sent in by Kathleen at Living 2012: