Does the name J.C Marting ring any bells? It should. She guest postedhere last week...and I left off her POST. She'd written a POST and then talked about her debut novel. Tina, the oh so clever and together scheduler of guest posters forgot to put the POST in the POST. So here's the POST. Sigh. My big apologies to J.C...
Tell ya' what: leave a comment on THIS POST, and I'll do a random number generator and buy you a copy of Oracle. Gladly. I'm excited to read it...but currently not able to read. Or schedule posts correctly. I've been ill. True story.
5 Tips on Writing a Popular Blog Post
Ever wished you had more people reading your blog posts? Ever wanted more people commenting, or linking to your post, hence driving more traffic to your site?
We all follow the popular blogger, who garners hundreds of comments and shares for every post they make. What is their secret? While I don't profess to be one of these super bloggers, I follow some of them, and have noticed some common elements in their blog posts.
1. First things first: write about something worthwhile
While we all have the odd post about your family holiday, readers want posts they could potentially benefit from. Hence, your blog posts should be informative. Know ways to keep ants away from your picnic? Or a sure-fire way to make soufflés rise? Perhaps you're well-versed in the art of haiku poetry. Share this knowledge of yours with your readers, so they can benefit from them, too.
2. The hook: a catchy title
The title is the first thing your readers see, so try and catch their attention from the get-go. A post called “Great Uncle Benny's Beer Mat Collection” might not catch the eye of many people (except perhaps beer mat enthusiasts). The title should give readers clues as to what the post is about.
A suggestion of some useful phrases to include:
- “How to…”, e.g. “How to Sleep in Class Without Getting Caught”
- A time span, e.g. “Get a Booty Like Beyonce's in 10 Days”
- A list (everybody loves lists!), e.g. “5 Tips on Writing a Popular Blog Post”
3. Brevity: the soul of a great blog post
Ever started skimming through a blog post, or giving up on it completely, because it was way too long? If you're like me, you probably follow dozens (if not hundreds) of bloggers, and just don't have the time to digest a 1,000+ word epic. Chances are you'll read and comment only on the shorter, snappier posts.
A good guide to the ideal length of a blog post: keep it between 300 and 500 words.
4. Bells and whistles: making your post reader-friendly
Big blocks of continuous text can be dreary and a strain on the eyes. Make your post reader-friendly by breaking up the text with some relevant, attention-grabbing graphics and images: a photo, a graph, even a cartoon illustrating your point. Just be sure to check copyright restrictions, and always cite your sources.
Another way to break up text is by using numbering or bullet-points, hence dividing the text into smaller, more manageable chunks.
5. Any questions?
Stimulate discussion in the comments by ending the post with a relevant question, something that makes your readers stop and think.
So there you have it: 5 tips on writing a popular blog post.
Which of these strategies have YOU ever employed? Do you have any additional tips of your own?
Do share your thoughts. ;)
J.C. Martin is a butt-kicking bookworm: when she isn’t reading or writing, she teaches martial arts and self-defence to adults and children. A writer of dark mysteries and gripping thrillers with a psychological slant, her short stories have won various prizes, and have been published in several anthologies. Oracle, released by J. Taylor Publishing, is her debut novel.
Born and raised in Malaysia, J.C. now lives in south London with her husband and three dogs.